instead of being like everyone else in business

What you MUST accomplish to stand out from the MLM masses is to make the benefits of doing business with you so powerful that your potential customers and recruits will see you visibly as the best choice for their sponsor.
This is specially important if you want to productively recruit people long distance — you don’t have the benefit of being able to chat to them face to face — you need to have a solid deal that really will make them know that you are the person they should do business with.